FAQ

Social Media FAQ

1. What if I want to make my own posts?
   No problem. Our software makes it easy to create and schedule a new post. You can send the post to any of your accounts instantly, or schedule it for a date and time in the future. You can use your own posts in conjunction with our pre-written posts.
2. Can I edit the pre-written posts?
   Yes you can. Add your practice name, employee names, address, website, etc. to any of your posts. Our posts are great as they are written for sparking patient interaction, but personalizing them will only make them stronger.
3. How do I know if it’s working?
   The number of likes for your page is the obvious number to look for. The more likes you have the more people you are able to interact with. The key to a successful page is generating interaction with patients. Likes and comments for individual posts are important. Having intriguing contests and promotions can also help spread the popularity of your page.
4. What happens if I get negative comments?
   Deal with them! The easy way out is to just delete a comment, but the more effective approach is to respond to the comment in a proactive manner. Offer an explanation or a solution to a problem that a patient might have had. Other people will see this and it shows you are willing to help your patients and respond to their requests. Facebook also allows an option for you to approve any posts before they appear on your business page timeline.
5. How does this help my business?
   Facebook business pages are becoming increasingly important for small businesses. When used correctly they are an effective tool for communicating with your client base on a personal level. This also allows for your clients to interact with your business, and these interactions can be seen by their Friends.
6. How does this help my rankings?
   The purpose of social media accounts is not to directly impact your ranking. It may help to improve your rankings because it creates a backlink to your site, and through good posting strategy, you can drive additional traffic to your website. Facebook pages also will appear in search results depending on the search being performed, so your Facebook page could show up along with your website.
7. How can I get more “Likes” or Followers?
   We will discuss initial launch strategies with you in order to help you build up your base of “Likes” and followers. There are different things you can do in your office, through your marketing, on your website, and even asking friends for help to gain more Likes.

Local Directories & PR FAQ

1. What makes this different than regular SEO?
   SEO is great for those looking to introduce their website to the search engines and begin to achieve results for certain keywords. Google, Yahoo and Bing are obviously very important places to be found, but patients are looking for you in more places. The Local Directories & PR package ensures that patients will be able to find your practice virtually no matter where they are looking. This includes when doing mobile searches as well. With this package you can make pages for your website that are mobile specific. Extend special offers to people who find you on a mobile device by doing an exclusive mobile only special. We are also able to provide you with more analysis by having access to your Google Analytics account and doing a monthly performance review of your website. This package offers a level of performance and analysis that goes above and beyond regular SEO.
2. What are you doing on a monthly basis?
   Every month we are submitting you to 3-4 national well known directories. We are also doing research in your local area to find directories that people in your community rely on to find local businesses and services. Each month we are either preparing or submitting a press release for you (they go out every 2-3 months). Extra keywording is also necessary with this package to optimize your website for all services. Let us know specifically what you want to be found by and we will set up your website for those terms. We are also monitoring your website with additional tracking tools each month like Google Analytics, which lets us know where we can improve your site and what techniques are working.
3. Why don’t you do all the directories at once?
   When your website is added to directories backlinks are created. The search engines like to see natural, consistent growth in backlinks. If all the directories were added at once, the search engines would see an abnormal amount of backlink growth, which they could see as an inconsistency. Consistent growth in backlinks will show the search engines that your site is continually growing in relevancy.
4. How do you determine the local directories?
   We use a program that finds the most relevant local directories in your area for your market. Those directories are examined by our SEO staff to determine the best directories to submit you to.
5. How long will this take?
   This will vary based on your current rankings, where you are located, and how heavy your competition is. The fact that this is a higher level package doesn’t mean that it works any faster. The benefit of this package is that you can be found more places, which in turn will drive more traffic to your website. As we submit you to more places and increase your exposure your results should grow. The more you are able to work with us to maximize the potential of your website, the more effective this will be.
6. What is the purpose of the press releases?
   Press releases can focus on specific topics that are important to you, your practice, and your patients. They are written with keyword rich content and submitted to press release directories. These directories filter relevant content into the search engines. It is another way that patients can find you when looking for specific services and treatments.
7. How will this help my rankings?
   The search engines use many factors when ranking websites. This package addresses many of them. First of all your website is keyworded in a way that the search engines will recognize your website when people are doing searches for services in your area. When ranking all relevant sites it basically comes down to a popularity contest and relevancy to the search. The more traffic you can get to your site the better chance it will have. Directory submissions help this twofold. The search engines see your website being linked from many different places, making it a relevant website. Because your website is available to be accessed from many different places, your traffic will increase. These factors will have a direct impact on how well your site is ranked in the search engines.
8. How are you tracking the success of my site?
   We use our website performance tab to monitor traffic to your website. We will also set up Google analytics for your site. This will help us see how people are reaching your site. We can monitor the different points of entry and see if people are accessing your site in new ways. We are going to ask you to help monitor the success of your site too. Find out where people are finding you and ask them if they saw your website. Keep in mind these are 2 different questions. People can find you one way, but still visit the website to affirm their choice in calling your practice.
9. Why do I need a new email account?
   Each directory requires an account to be set up. We will use this new email address to sign up for your accounts with the different directories. We will need access to these emails to confirm account set ups and review important information. Having a new email account will keep these emails separate from your business emails, and allow both us and you to access them.
10. What if I already have verified listings?
    If you already have verified listings then we will review those listings to make sure they are complete and are working as effectively as possible. A listing is only effective if it makes an impression and draws people in. We will make sure your listings are clean, correct, and complete. We will then continue to create and verify listings for other directories.